Nielsen Outdoor and its technology partner, RDP Associates, have developed a proprietary GPS device – the Nielsen Personal Outdoor Device, or Npod™ - about the size of a cell phone, which people carry in their pockets, purses or wear like a cell phone.
The Npod measures the opportunity to see an outdoor digital sign.
We're not clear about how this will effect digital signage for our LCD and Plasma screen digital signs, but it looks promising for roadside LED billboards. Read about the Nielsen Npod.
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