Friday, May 27, 2005

LED Gaining Traction in Digital Signage

According to iSupply, a leading analyst firm covering the video display industry, LED video technology has become the preference for indoor and outdoor venues due to its affordability, brightness, durability and scalability. The worldwide market of LED video displays, valued at $639 million in 2004, is expected to rise to $755 million in 2010. iSupply also projects the retail-signage market, which occupies the largest share of LED text, graphics and animation displays, is expected to grow from 41,248 sq. meters in 2005 to 69,832 sq. meters in 2010.

Contact Webpavement to discuss networked LED digital signage networks.

Friday, May 20, 2005

Infocomm Expected to Draw 25000 Attendees

According to the International Communications Industries Association (ICIA) executive chairman Randal Lemke, this year's show in Las Vegas will draw 700 exhibitors and 25,000 in attendance. This year will again feature the very popular Digital Signage Pavilion.

Visit Webpavement in the digital signage pavilion booth 8024. To schedule a demo or meeting, please contact us for an appointment with a sales or technology associate.

CAPV North American Commercial Digital Signage Market

InfoTrends/CAP Ventures has released a study priced at $15,000 USD. The study is 300 pages with 155 figures and graphs.

Key findings of this study include:
  • Sales of hardware, software, installation and integration services, and support for all commercial display applications totaled nearly $1.7 billion in 2004.
  • For networked display systems in retail and public spaces, network operation / management services and advertising revenues generated an additional $413 million.
  • This industry is expected to demonstrate a CAGR in excess of 25% over the next five years.
  • The list of industry vendors continues to change as companies leave and enter the industry, but is increasingly becoming segmented into a few leaders and a larger number of companies still working to create traction and critical mass.
  • Over the next five years, cost-effective LCDs will be the most popular technology for digital signage applications because of their longevity, reliability, low power consumption, and attractive price point.

Please contact Webpavement if you are interested in this study.

Tuesday, May 10, 2005

Chart of Times Square Electronic Billboard Pricing

Found a great guide to the fees and sellers at 23 prime Times Square locations. Pictures are included.

Media buys are typically sold on a minimum monthly contract. Pricing ranges from $75,000 - $850,000 per month.

See the grid.

Learn more about products needed to run networked Electronic Billboards.

Monday, May 09, 2005

Times Square advertising business annual estimate

The overall annual Time Square advertising business is estimated to be worth $69 million. Cost-per-thousand-viewers impressions for the area range from $2 to $5, compared to around $20 for a prime-time network TV buy.

The One and Two Times Square buildings have 11 spaces for digital signage advertising. Monthly advertising rates for the 11 spaces on the two landmarks are estimated at $200,000 to $350,000 each.

According to media sellers, the rental prices for ad real estate varies widely depending, in part, on size and -- like everything else in Manhattan -- location. Electronics giant LG is said to be paying $165,000 per month for its corner-wrapping placement space above Planet Hollywood at 45th street and Broadway. The Mountain Dew sign just below it goes for $175,000 a month. Washington Mutual's six-story-high three-dimensional display of a giant beanstalk section topped by a castle costs $165,000 a month.

Read the rest of the article.

Thursday, May 05, 2005

Cinemas Should Use Digital Signage Advertising

In response to the consumer distaste for pre-movie advertising (see our previous blog post), Loews theatres will stop lying about movie start-times .

Excerpt from article:

Loews theatres is abandoning its deceptive practice of advertising movie start-times that were 10-20 minutes earlier than the actual show time, and then forcing the customers they suckered into turning up early to watch commercials, a captive audience. This is great news -- let's hope the rest of the movie theatres follow suit.