Tuesday, February 21, 2006

Digital Signage Photos

A digital signage photo gallery was recently added to our website. All of the digital sign installations in the gallery are operated using Webpavement products.

Monday, February 20, 2006

eBay to sell Media?

Some of the nation's biggest advertisers got a pitch from a surprise media buying "solutions provider"--online auction service eBay.

OnlineMediaDaily reports that eBay was invited by the Association of National Advertisers Television Advertising Committee to present ideas for building an electronic trading system for buying and selling media.

As you know, there have been some strange auctions at eBay in the past for advertising. Now - for eBay to seriously consider being a media buying solutions provider - this is serious business.

This may be good news for our smaller digital signage network owners. If eBay turns out to be a good platform for selling digital signage advertising, maybe we'll see more smaller regional networks implemented.

Google is dabbling in outdoor as well. An analyst at Jupiter research suggests that Google's Next Frontier is Outdoor. We have also hinted that Google may enter into digital signage.

We'll keep a watch on eBay and Google and it's effect on digital signage -- then post findings on this blog.

Tuesday, February 07, 2006

Here's hoping Congress keeps the pipes open

We ran into a very interesting article written by Andrew Kantor, USA TODAY on the push by high speed internet service providers to make money from the content that is carried across their pipes. It seems the large ISP's are not happy with the revenues generated by providing internet service alone; they also want to charge content providers for transporting that content to customers that already pay a monthly fee to them for internet service. Sounds crazy, huh?

This issue is one that is being introduced to congress by lobbyists for the large ISP's. If congress were to side with the large ISP's on this issue, there would be far reaching consequences for both consumers and businesses. The digital signage industry would also be a victim.

Read the article.

Monday, February 06, 2006

UK Digital Screen Count

According to the January 2006 release of a Samsung and POPAI digital survey, there are close to 100,000 digital signs installed in the United Kingdom. The purpose of the survey is to establish the number of digital screens in stores across the UK.

UK's population is about 60 million resulting in a ratio of 1 screen for every 600 people.

Read the study here: In-store screens increase by 63 percent (PDF File)

We wonder how many screens are in the United States.. If you know of any studies, please post a comment.