Monday, November 28, 2005

New York City Outdoor Pricing

Ran across a good article in NY Magazine. It list the monthly rates for out of home media in New York City.

Read the article on New York city outdoor advertisement pricing.

Friday, November 18, 2005

Digital Signage Hot New Madison Avenue Trend

Well - digital signage is continuing to gain traction. During a recent gathering in New York for the Traffic Audit Bureau's Out-of-Home Advertising Forum, out-of-home digital signage is proving to be a hot new trend according to marketers, agencies and outdoor media vendors.
Just as other major media--online, cell phones, hand-held devices, and cinema--are emerging as new "screens" for distributing TV-like commercials, new digital billboards are making outdoor the next big screen--literally. "You really have a chance to think of it as a video medium just like television," said John Marson, senior manager-media planning at packaged goods giant Kraft Foods, reflecting a sentiment echoed throughout the conference. Asked how marketers like Kraft might feel about paying higher, more TV-like advertising rates for shorter interval digital outdoor ad messages, Marson said, "It will be compared to television. There will be the big challenge--getting the right metrics."

The article "Ad Execs Begin Thinking Of Outdoor As TV Calls For New Metrics" goes on to describe a number of benefits for the digital signage industry.

Wednesday, November 09, 2005

GVExpo Digital Signage Pavilion

Webpavement will have knowledgable resources located in Booth # 755 in the Digital Signage Pavilion at GV Expo in Washington DC November 30 - December 1, 2005. Our booth is equipped with an Internet connection so you can see our flagship product - Webpavement Sign Server.

Contact Webpavement to schedule an appointment with a representative.

The Government Video and Technology Expo (GVExpo) is the largest, most focused event representing the exploding Government AV, Video, Broadcast, Digital Signage, Collaborative Conferencing, Multimedia & Technology, a $9.4 billion market.

According to a Pro AV Purchasing Practices Study, 41% of Government delegate respondents indicate they plan to purchase digital signage equipment in the next 12 months. Click to view the digital signage government purchasing chart.