Friday, July 28, 2006

Pay Phone Digital Signage

As many of you know, pay phone usage in the United States is suffering. With cellphone ownership increasing, the demand for pay phones has decreased to the point where operators are removing pay phones that aren't making money.
"If a pay phone isn't covering its costs, we take it out," said Jim Smith, a spokesman for Verizon, which operates more pay phones in New York than any other company. "Toward the late '90s, the wireless phenomenon really got some momentum. That really put the squeeze on the pay phones."
This begs the question:

Do pay phone locations have the infrastructure needed for digital signage?

Undoubtedly, some pay phone locations that are being removed offer great locations for digital signage. We'd like to hear your thoughts.

Wednesday, July 12, 2006

Arbitron Tool For Profiling Outdoor Commuters

Found a cool tool to show advertisers the connection between commuting and Out-of-Home advertising.

For most markets, you can obtain:
  • Average commute time
  • Travel start time
  • Transportation method used
  • Comparison with U.S. national averages
Check out the Arbitron Metro Commuter Profiler.