Wednesday, September 13, 2006

Fantasy Football Dynamic Signage

The NFL season has begun here in the United States. With the start of the football season, many fans of the game participate in fantasy football leagues. Fantasy football can be very competitive. Obtaining real-time information on games in progress is in high demand. So much in fact that ESPN offers a service targeted at this popular and growing market.

Today we learned that Yahoo and Intel will make it possible to overlay customized fantasy football data on in-home TV sets. Is there opportunity for fantasy football statistics on out-of-home TV sets? We think YES.

Source: Yahoo and Intel to pipe sports data to TV screens

Tuesday, September 05, 2006

EA to embed dynamic ads in video games

Interesting read on the wilingness for advertisers to embrace alternative media formats to deliver a relevant message to receptive viewers. Read it