Wednesday, December 22, 2004

Digital Signage Update Article on Clear Channel's 'Digital Street Network'

An article written by Apogee Partners was email blasted to a large opt-in email base today by broadcast engineering. The article discussed lessons learned from the 1 year anniversary of the largest LED network installed in the world - 80 street level LED displays located at Manhattan subway entrances.

A correction must be pointed out.

A bullet point in the article discussed the need to “Ensure content integrity and security.”. They then went on - for some reason - to discuss a digital signage provider called ADSN that can provide these measures.

Webpavement wanted to point out that ADSN has nothing to do with Clear Channel's Digital Street Network. The network is completely secure and the security measures implemented should be credited to UDN, Webpavement and Verizon Wifi / WiFi-Plus.

UDN is the network operator.
Webpavement is the underlying digital signage software.
Verizon is the wifi broadband provider using WiFi-Plus equipment.

Friday, December 17, 2004

Digital Signage Market Forecasts

Upstarts and other firms commonly ask Webpavement about the forecasted market size for Digital Signage when putting together their business plans. Here is the list that we have to date from various research firms. We will update this as new forecasts are published.

$2.4 Billion by 2009
allocation: 50% Displays / 50% Software & Services

Shenkan & Assoc:
$4.1 Billion by 2007
allocation: 50% Displays / 50% Software & Services

CAP Ventures:
$2 Billion by 2006
allocation: 50% Displays / 50% Software & Services

Weinstock Media Analysis
$2.23 Billion by 2008
allocation: not supplied

note: allocations are estimated.

Webpavement can assist your organization with your efforts in capitalizing on these opportunities.

Tuesday, December 07, 2004

NYC - 600,000 Digital & Static Signage for 2012 Summer Games Already Booked

New York City Locks In Space for Ads in Preparation for 2012 Summer Olympic Games. The bookings are part of an unprecedented marketing plan that includes roving squads of "brand enforcement agents" to prevent others from profiting from unauthorized ads tied to the Olympics.

The 6,000 signs include static billboards and digital signs at subway entrances, billboards, times square LED advertising signs and more.

The steps are intended to convince the International Olympic Committee and its corporate sponsors that New York, which has played up its reputation as the world's media capital in its bid to hold the 2012 Games, can adequately police its sprawling and unruly advertising landscape.

Outdoor Digital Signage Does Make Money!

Advertising on billboards and electronic signs in Midtown Manhattan is the most expensive in the world, marketing executives say. Monthly rates for outdoor displays in Times Square range from $30,000 to $250,000, and a single panel on the side of a telephone kiosk runs from $1,000 to $2,000.

New York's bid documents say that organizers expect "a record $822 million in local and domestic sponsorships" for the 2012 Summer Games, and they assure the committee that the city will use "all of its resources to protect the value of Olympic sponsors and the rights of Olympic marketing partners."

The New York Times article is located here (free registration required). Webpavement is the underlying technology driving a large portion of Manhattan's digital signage.