Target has rolled out a digital signage network in all 1400 stores. The network is called Channel Red and is reportedly in the 1) electronics 2) music & 3) movies department.
Target is the first top ten retailer in the USA to own it's private digital signage network. Could this be a trend? Will retailers also become media companies?
We'll soon find out.
Note: Bill Collins and Laura Davis (both digital signage industry veterans) have more details on this network. Contact us if you are not on their newsletter list and we'll see if we can help you out.