Thursday, May 05, 2005

Cinemas Should Use Digital Signage Advertising

In response to the consumer distaste for pre-movie advertising (see our previous blog post), Loews theatres will stop lying about movie start-times .

Excerpt from article:

Loews theatres is abandoning its deceptive practice of advertising movie start-times that were 10-20 minutes earlier than the actual show time, and then forcing the customers they suckered into turning up early to watch commercials, a captive audience. This is great news -- let's hope the rest of the movie theatres follow suit.

1 comment:

Las Vegas Signage said...

Signs are also used to draw attention to promotions and to convey information about the business.