OUTDOOR AD SPENDING TOTALED $5.8 billion in 2004 according to OAAA. Read the release.
Based on the OAAA's final estimates, outdoor outpaced the growth of three other major media during 2004: newspapers (+4.5 percent), local radio (+4.0%) and Yellow Pages (+1.0 percent). Most of the top 10 outdoor ad categories showed healthy gains during the year, especially financial (+37.5 percent) and "media & advertising" (+31.9 percent).
Digital signage is generally regarded as out of home place based media fitting into "outdoor ad spending". We doubt the OAAA numbers include digital signage - with the exception of some electronic billboards. With that said, we're confident that digital signage outside of the home will inevitably have a positive effect on outdoor ad spending.