Wednesday, July 12, 2006

Arbitron Tool For Profiling Outdoor Commuters

Found a cool tool to show advertisers the connection between commuting and Out-of-Home advertising.

For most markets, you can obtain:
  • Average commute time
  • Travel start time
  • Transportation method used
  • Comparison with U.S. national averages
Check out the Arbitron Metro Commuter Profiler.

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