Thursday, June 22, 2006

USA Today's take on Electronic Billboards

Wanted to point you to a recent USA Today article headlined Outdoor ads make high-tech comeback noting that outdoor is probably the oldest ad media.

The article discusses features such as interactivity through text messaging, website interaction with the billboards and the fact that new digital billboards can change daily, hourly or by the minute at little cost.

1 comment:

jcwang said...

One would also note that calculation starts to show positive ROI for digital signage, making the legacy medium show real value with today's technology.