Focus Media today announced a 70 screen network of 5' x 5' LEDs. Focus Media's new LED network targets Shanghai's high pedestrian traffic counts.
See the release: Focus Media Adds Outdoor LED Network to Its Out-of-home Media Platform
Focus Media now boasts 70,000+ digital signs, 90,000+ plus static poster signs and an undetermined number of cellphone screens.
Over 1500 advertisers have purchased insertions on Focus Media's network.
Why don't we have a Focus Media comparable in the United States?
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1 comment:
Agree on the outdoor assessment. However, the FMCN network is primarily in commercial buildings and in-store establishments.
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