Cemusa has beaten outdoor advertising giants JC Deceaux, Viacom & Van Wagner et al for New York City’s 20-year contract to sell ad space on bus shelters and newspaper kiosks, according to the city's Department of Transportation.
Viacom Outdoor was the existing contract holder. Cemusa is a Barcelona based firm that is seeking a stronger presence in the United States. Cemusa’s other U.S. operations are primarily located in Miami-Dade County, Boston and San Antonio.
WOW - Hard to compete with this offer..
The 20-year agreement is a franchise arrangement. Cemusa will pay the City of New York $1 billion for the 20-year contract as well as create 3,300 new bus stop shelters, 330 new newsstands and up to 20 automatic public toilets. Cemusa said in a statement it also expects to create 100 new jobs in New York City.