WPP Group is once again consolidating components of its massive media services organization to dominate an important, emerging market - out-of-home - which is expanding rapidly as it becomes infused by new digital technologies, measurement systems and new place-based venues, which have analysts projecting it will be one of the fastest growing sectors over the next several years.
Finally -- Digital signage has been recognized as a media product in the out-of-home category.
A survey conducted by the American Association of Advertising Agencies earlier this year projected out-of-home would be the hottest ad medium in 2005 - surpassing everything except for online and branded content - among the AAAA's membership.
Read the entire story.
Subscribe to:
Post Comments (Atom)
1 comment:
Found a good website for Australia.
http://www.australiasigns.com.au
Post a Comment