Tuesday, July 19, 2005

WPP Consolidates Mediaedge and MindShare Into New Outdoor Media Giant

WPP Group is once again consolidating components of its massive media services organization to dominate an important, emerging market - out-of-home - which is expanding rapidly as it becomes infused by new digital technologies, measurement systems and new place-based venues, which have analysts projecting it will be one of the fastest growing sectors over the next several years.

Finally -- Digital signage has been recognized as a media product in the out-of-home category.

A survey conducted by the American Association of Advertising Agencies earlier this year projected out-of-home would be the hottest ad medium in 2005 - surpassing everything except for online and branded content - among the AAAA's membership.

Read the entire story.

1 comment:

Anonymous said...

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