Monday, March 20, 2006

Outdoor Ad Spending Soars in US

The Outdoor Advertising Association of America reported spending rose 8 percent during 2005, making it one of the fastest growing sectors of media last year.

According to the OAAA, consumers are spending more time away from home where they are being exposed to increasingly more outdoor messages instead of in-home media.

Digital signage has likely had an impact on this growth.

Results were especially strong in some fast-growing categories:
-- communications +31.8 percent
-- insurance and real estate +16.4 percent
-- retail +11.7 percent

1 comment:

Kara Kay said...

Pod Digital Promotions is an example of just that. Not only is it a digital signage system, it also integrates print literature with coupon offers!!! Its a One of a kind system that attracts the customers with upscale graphics and offers customers an incentive with putting coupons on the printed literature available to the public along with the advertisement.