The billboard business may be worth $8 billion to $9 billion, according to New York-based Harris Nesbitt analyst Leland Westerfield, who rates Clear Channel shares "outperform."
This comment comes off the heels of the announcement of Clear Channel's anticipated $350 million billboard IPO. *
More Importantly..
Sales and profitability of billboard ads probably will increase as the industry shifts to digital boards that can flash ads for many companies, rather than traditional displays that present a single ad, said David Bank, an analyst with RBC Capital Markets in New York.
Webpavement is a technology company ready for the shift to digital advertising boards. Contact us to learn about our value proposition for your outdoor firm.
* It should be noted that Clear Channel will retain a controlling stake in the new public company.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment